The secret of a successful website
Just because you're responsible for your organisation's web presence doesn't mean you know how to run a website.
Website Owner's Manual is a book for the thousands of marketers, IT managers, project leaders, and business owners who need to put a website in place and keep it running with a minimum of trouble.
Also for web designers
The website owners manual is great for web designers. Sharing the information in this book with your clients will ensure they are better informed and projects run smoothly. This book really tells your clients everything they need to know.
Why not start giving this book out to existing and new clients? We even provide substantial discounts for those buying 5 or more copies.
Table of content
- 01 Secrets to a successful website
- 02 Stress-free planning
- 03 The perfect team
- 04 Differences over design
- 05 Creating killer content
- 06 User centric design
- 07 Ensuring access for all
- 08 Taking control
- 09 Decoding technobabble
- 10 Driving traffic
- 11 Engaging your visitors
- 12 Planning for the future
About the book
The job of planning, launching, and managing a site often falls to people who have little or no experience in web design or development.
Website Owner's Manual helps you form a vision for your site, guides you through the process of selecting a web design agency, and gives you enough background information to make intelligent decisions throughout the development process. This book provides a jargon-free overview of web design, including accessibility, usability, online marketing, and web development techniques. You'll gain a practical understanding of the technologies, processes, and ideas that drive a successful site.
What's inside
- Secrets to a successful website
- Defining roles and evaluating objectives
- Planning and measuring your success
- Page design and branding
- Layout challenges
- Creating killer content
- User testing
- Content management systems
- Web design best practices
- Domains and hosting
- Website promotion explained
- Techniques for engaging visitors
Using Website Owner's Manual, you'll master the vocabulary and concepts you need to discuss how your website dovetails with the needs of your business. This book will help you work confidently with the designers and developers building and maintaining your site so you can concentrate on what your website needs to do.
A 10 pack is available from the Manning website for only $227.44 (35% off)